Beauty marketplace & clinics · UAE

Aesthetic Me

Shopping, skin analysis and doctor bookings, designed as one journey.

Role
Product Designer
Timeline
Oct 2021 – Jun 2022
Platform
Web, Mobile & Dashboards

Where it started

Aesthetic Me is a UAE beauty marketplace — skincare and makeup from brands and independent sellers, plus clinics and doctors offering treatments like fillers.

It was built from scratch. Early research into how people buy beauty online pointed to three problems: too many choices, little trust in product information, and no easy way to reach expert advice.

Inside the product team, I worked across research, flows, final UI and usability testing — for the web platform, the mobile app and four role dashboards.

Scope

  • Research
  • Web platform
  • Mobile app
  • Role dashboards
  • AI & booking flows
  • Design system

The rule

First answer “will this suit me?” Then let people buy.

Advice first. Basket second.

Shoppers weren't short of products. They were short of answers — and the people who could give them, doctors and clinics, usually sat outside the store.

So we designed every part of the platform to answer before it sells — skin analysis, search in plain words, photo reviews, and doctors you can book next to the product.

Who it's for

Shopper

Unsure what suits their skin.

Seller

Brands listing their products.

Clinic & doctor

Treatments and bookings.

One platform for all three. What changes is what each one sees.

My Approach

  1. 01

    Mapping every side

    The shopper side and four dashboards had to share one structure. Mapping every section showed where they meet — a shopper's booking lands with the clinic and the doctor — and that hand-off set the order of both medical dashboards.

  2. 02

    One kit, three surfaces

    One kit ran the web store, the app and the dashboards — the same palette, black primary button, inputs and status pills — so a clinic dashboard feels like part of the store a shopper uses, not a separate tool.

The Solution

01

Know your skin first

Before a single product, a shopper can find out what their skin needs. A seven-question quiz or a guided selfie — lighting, angle and face position checked live — returns the concerns that matter, each rated on a scale from good to severe.

No guessing what your skin needs.

02

Search in your own words

The search bar takes the way people actually talk: “I have greasy hair”, “palette with light colours”. On the results page, an assistant answers follow-up questions, such as showing alternatives to a product, so a shopper can narrow down without starting a new search.

Ask it the way you'd ask a friend.

03

A product page that settles doubt

Doubt shows up on the product page, so the answers sit there too: recent reviews right under the description, and one tap away, a rating breakdown that shows more than an average and reviews other shoppers have marked as helpful.

Read what buyers said first.

04

Treatments that come with a doctor

Fillers can't be sold like lipstick. On a treatment product, the shopper chooses between buying it and booking an appointment, then picks a verified doctor or clinic on a map — and the product ships straight to them, not to the shopper's door.

The filler ships to the doctor.

05

One booking, every side

The same appointment shows up wherever it matters. The clinic sees patient, doctor and time together; the doctor sees their own day on a calendar. Every role gets the same frame with only its own content inside, so nobody works in a dashboard built for someone else.

One frame, each role's own view.

What testing changed

We tested the online skin test with real users before it was built. It had to be right first, because everything after it — the routine, the products, the booking — started from its result.

Three things went wrong. Selfies came back dark or tilted, so the analysis couldn't be trusted. Some people didn't want to use the camera at all. And people who got a result stopped there, with no idea what to do next.

The selfie screen now checks lighting, angle and face position live, before the photo is taken. A seven-question quiz became the way in for anyone who'd rather skip the camera. Every result now ends with a next step: a routine and matching products, makeup to try on virtually, or a consultation with a doctor.

A result is only useful if it tells you what to do next.

The Outcome

surfaces designed
3
role dashboards
4
design system
1

A beauty marketplace, a skin test and clinic bookings, designed as one journey across a web store, a mobile app and four role dashboards, all from a single design system. A shopper could find out what suits their skin, buy it, and book the doctor who applies it, without ever leaving the platform.

Every screen answered the same question first: will this suit me?