YARA GHADEER
About
Resume
Book a call
From Classic to
Cutting-Edge:
Transforming Aesthetic Me
Web Optimization ◇Mobile Accessibility ◇ Dashboard Enhancement
2023
I concentrated on researching user needs, creating wireframes, prototypes, and visual designs, conducting usability tests, and finalizing designs for web, mobile, and dashboard.
Role
Product Designer
Timeframe
~8-10 months
Team
Product Manager
Software Engineers (2)
Company size
200+
Overview
Aesthetic Me began as a beauty e-commerce site and evolved into a holistic platform combining beauty, wellness, and expert guidance in one personalized experience.
Problem
The original platform lacked personalization, expert support, and modern tools, leaving users unsure about the right products or treatments for their needs.
Solution
We redesigned the platform with AI skin analysis, AR try-ons, and custom dashboards for users and experts, making beauty care smarter and more interactive.
Impact
The upgrade boosted user trust and engagement, turning Aesthetic Me into a go-to destination for personalized beauty and wellness.
25%
increase in account
creations
15%
increase in quality
lead capture
MQLs
Enabled tracking of marketing qualified leads
Gather qualitative and quantitative insights
Too Many Choices Created Decision Fatigue
Lack of Trust in Product Information and Reviews
Difficulty Accessing Reliable Expert Advice
personas
Who I was designing for
The Beauty Enthusiast
Loves exploring skincare and wellness solutions. Often shops online and follows beauty trends and expert advice.
Motivation
Wants a platform that offers trustworthy products, personalized recommendations, and expert guidance in one place.
Behavior
Browses beauty content regularly. Compares products and seeks advice before purchasing. Active on social media.
Pain Points
Overwhelmed by scattered solutions. Unsure which products suit her skin. Struggles to find reliable expert input.
Design Consideration
Needs seamless navigation, AI-powered skin analysis, easy access to expert insights, and a personalized user experience.
The Clinic Owner
Manages a skincare or wellness clinic, focusing on client satisfaction and business growth.
Motivation
Wants a professional platform to showcase services, manage bookings, and gain visibility among beauty-conscious users.
Behavior
Regularly updates service offerings. Engages with clients online. Looks for tools to streamline operations and reach new customers.
Pain Points
Lacks a centralized system for client management. Struggles with appointment tracking and marketing exposure.
Design Consideration
Needs a dashboard for managing services, appointments, and reviews—plus promotional tools and analytics for growth.
What We Faced — And Fixed
Bridge the gap between account creation and payroll initiation to increase organic visits converting to quality leads, that actually run payroll?
1
Overwhelming Product Choices:
We introduced AI-powered search and smart filters to simplify discovery and personalize results.
2
Lack of Trust in Product Information:
We added user reviews and expert insights to help customers make confident, informed decisions.
3
Difficulty Visualizing Products:
We added AR-powered try-ons so users can see products on their skin in real time—reducing uncertainty and returns.
4
Lack of Personalization:
We built an AI skin analysis tool that scans user concerns and recommends tailored products—making skincare shopping smarter and more effective.
5
Complicated Checkout Process:
We simplified checkout by supporting multi-address shipping and gift options, making purchases faster and more flexible.
Mobile Design:
Beauty at Your Fingertips
With the rise of mobile usage, creating a seamless on-the-go experience became essential for Aesthetic Me. We envisioned a mobile app that mirrored the features of the web platform and redefined how users interacted with beauty and wellness—anytime, anywhere
Behind the Scenes:
Dashboard Design for Every Role in Aesthetic Me
We designed responsive dashboards for Admins, Clinics, Doctors, and Sellers—each tailored to their needs while keeping the experience seamless across web and mobile.
Conclusion
Aesthetic Me is more than a platform; it’s a complete wellness ecosystem. Our seamless web interface, mobile-first design, and role-based dashboard empower every user—from casual shoppers to wellness professionals. With AI-curated experiences on mobile and tailored workflows across the dashboard, Aesthetic Me connects beauty, wellness, and efficiency, ensuring an intuitive journey at every step.
Let's connect
Open to new projects, collaborations, and conversations.
Book a call
YARA GHADEER
About
Resume
Contact
© 2025 – Yara Ghadeer
Creating design strategies rooted in empathy and insight.
YARA GHADEER
About
Resume
Book a call
From Classic to
Cutting-Edge:
Transforming Aesthetic Me
Web Optimization ◇ Mobile Accessibility ◇ Dashboard Enhancement
2023
I concentrated on researching user needs, creating wireframes, prototypes, and visual designs, conducting usability tests, and finalizing designs for web, mobile, and dashboard.
Role
Product Designer
Team
Product Manager
Software Engineers (2)
Company size
200+
Timeframe
~8-10 months
Overview
Aesthetic Me began as a beauty e-commerce site and evolved into a holistic platform combining beauty, wellness, and expert guidance in one personalized experience.
Problem
The original platform lacked personalization, expert support, and modern tools, leaving users unsure about the right products or treatments for their needs.
Solution
We redesigned the platform with AI skin analysis, AR try-ons, and custom dashboards for users and experts, making beauty care smarter and more interactive.
Impact
The upgrade boosted user trust and engagement, turning Aesthetic Me into a go-to destination for personalized beauty and wellness.
25%
increase in account
creations
15%
increase in quality
lead capture
MQLs
Enabled tracking of marketing qualified leads
Gather qualitative and
quantitative insights
Too Many Choices Created Decision Fatigue
Lack of Trust in Product Information and Reviews
Difficulty Accessing Reliable Expert Advice
personas
Who I was designing for
The Beauty Enthusiast
Loves exploring skincare and wellness solutions. Often shops online and follows beauty trends and expert advice.
Motivation
Wants a platform that offers trustworthy products, personalized recommendations, and expert guidance in one place.
Behavior
Browses beauty content regularly. Compares products and seeks advice before purchasing. Active on social media.
Pain Points
Overwhelmed by scattered solutions. Unsure which products suit her skin. Struggles to find reliable expert input.
Design Consideration
Needs seamless navigation, AI-powered skin analysis, easy access to expert insights, and a personalized user experience.
The Clinic Owner
Manages a skincare or wellness clinic, focusing on client satisfaction and business growth.
Motivation
Wants a professional platform to showcase services, manage bookings, and gain visibility among beauty-conscious users.
Behavior
Regularly updates service offerings. Engages with clients online. Looks for tools to streamline operations and reach new customers.
Pain Points
Lacks a centralized system for client management. Struggles with appointment tracking and marketing exposure.
Design Consideration
Needs a dashboard for managing services, appointments, and reviews—plus promotional tools and analytics for growth.
What We Faced — And Fixed
Bridge the gap between account creation and payroll initiation to increase organic visits converting to quality leads, that actually run payroll?
1
Overwhelming Product Choices:
We introduced AI-powered search and smart filters to simplify discovery and personalize results.
2
Lack of Trust in Product Information:
We added user reviews and expert insights to help customers make confident, informed decisions.
3
Difficulty Visualizing Products:
We added AR-powered try-ons so users can see products on their skin in real time—reducing uncertainty and returns.
4
Lack of Personalization:
We built an AI skin analysis tool that scans user concerns and recommends tailored products—making skincare shopping smarter and more effective.
5
Complicated Checkout Process:
We simplified checkout by supporting multi-address shipping and gift options, making purchases faster and more flexible.
Mobile Design:
Beauty at Your Fingertips
With the rise of mobile usage, creating a seamless on-the-go experience became essential for Aesthetic Me. We envisioned a mobile app that mirrored the features of the web platform and redefined how users interacted with beauty and wellness—anytime, anywhere
Behind the Scenes:
Dashboard Design for Every Role in Aesthetic Me
We designed responsive dashboards for Admins, Clinics, Doctors, and Sellers—each tailored to their needs while keeping the experience seamless across web and mobile.
Conclusion
Aesthetic Me is more than a platform; it’s a complete wellness ecosystem. Our seamless web interface, mobile-first design, and role-based dashboard empower every user—from casual shoppers to wellness professionals. With AI-curated experiences on mobile and tailored workflows across the dashboard, Aesthetic Me connects beauty, wellness, and efficiency, ensuring an intuitive journey at every step.
Let's connect
Open to new projects, collaborations, and conversations.
Book a call
YARA GHADEER
About
Resume
Contact
© 2025 – Yara Ghadeer
Creating design strategies rooted in empathy and insight.
YARA GHADEER
About
Resume
Book a call
From Classic to
Cutting-Edge:
Transforming Aesthetic Me
Web Optimization ◇ Mobile Accessibility ◇ Dashboard Enhancement
2023
I concentrated on researching user needs, creating wireframes, prototypes, and visual designs, conducting usability tests, and finalizing designs for web, mobile, and dashboard.
Role
Product Designer
Timeframe
~8-10 months
Team
Product Manager
Software Engineers (2)
Company size
200+
Overview
Aesthetic Me began as a beauty e-commerce site and evolved into a holistic platform combining beauty, wellness, and expert guidance in one personalized experience.
Problem
The original platform lacked personalization, expert support, and modern tools, leaving users unsure about the right products or treatments for their needs.
Solution
We redesigned the platform with AI skin analysis, AR try-ons, and custom dashboards for users and experts, making beauty care smarter and more interactive.
Impact
The upgrade boosted user trust and engagement, turning Aesthetic Me into a go-to destination for personalized beauty and wellness.
25%
increase in account
creations
15%
increase in quality
lead capture
MQLs
Enabled tracking of marketing qualified leads
Gather qualitative and
quantitative insights
Too Many Choices Created Decision Fatigue
Lack of Trust in Product Information and Reviews
Difficulty Accessing Reliable Expert Advice
personas
Who I was designing for
The Beauty Enthusiast
Loves exploring skincare and wellness solutions. Often shops online and follows beauty trends and expert advice.
Motivation
Wants a platform that offers trustworthy products, personalized recommendations, and expert guidance in one place.
Behavior
Browses beauty content regularly. Compares products and seeks advice before purchasing. Active on social media.
Pain Points
Overwhelmed by scattered solutions. Unsure which products suit her skin. Struggles to find reliable expert input.
Design Consideration
Needs seamless navigation, AI-powered skin analysis, easy access to expert insights, and a personalized user experience.
The Clinic Owner
Manages a skincare or wellness clinic, focusing on client satisfaction and business growth.
Motivation
Wants a professional platform to showcase services, manage bookings, and gain visibility among beauty-conscious users.
Behavior
Regularly updates service offerings. Engages with clients online. Looks for tools to streamline operations and reach new customers.
Pain Points
Lacks a centralized system for client management. Struggles with appointment tracking and marketing exposure.
Design Consideration
Needs a dashboard for managing services, appointments, and reviews—plus promotional tools and analytics for growth.
What We Faced — And Fixed
Bridge the gap between account creation and payroll initiation to increase organic visits converting to quality leads, that actually run payroll?
1
Overwhelming Product Choices:
We introduced AI-powered search and smart filters to simplify discovery and personalize results.
2
Lack of Trust in Product Information:
We added user reviews and expert insights to help customers make confident, informed decisions.
3
Difficulty Visualizing Products:
We added AR-powered try-ons so users can see products on their skin in real time—reducing uncertainty and returns.
4
Lack of Personalization:
We built an AI skin analysis tool that scans user concerns and recommends tailored products—making skincare shopping smarter and more effective.
5
Complicated Checkout Process:
We simplified checkout by supporting multi-address shipping and gift options, making purchases faster and more flexible.
Mobile Design:
Beauty at Your Fingertips
With the rise of mobile usage, creating a seamless on-the-go experience became essential for Aesthetic Me. We envisioned a mobile app that mirrored the features of the web platform and redefined how users interacted with beauty and wellness—anytime, anywhere
Behind the Scenes:
Dashboard Design for Every Role in Aesthetic Me
We designed responsive dashboards for Admins, Clinics, Doctors, and Sellers—each tailored to their needs while keeping the experience seamless across web and mobile.
Conclusion
Aesthetic Me is more than a platform; it’s a complete wellness ecosystem. Our seamless web interface, mobile-first design, and role-based dashboard empower every user—from casual shoppers to wellness professionals. With AI-curated experiences on mobile and tailored workflows across the dashboard, Aesthetic Me connects beauty, wellness, and efficiency, ensuring an intuitive journey at every step.
Let's connect
Open to new projects, collaborations, and conversations.
Book a call
YARA GHADEER
About
Resume
Contact
© 2025 – Yara Ghadeer
Creating design strategies rooted in empathy and insight.