Role
Product Designer
Timeframe
3 months
Team
Product Manager
Software Engineers (2)
Company size
1,00+
Design Process
Discovery
Insight
“I need excitement, not guilt-trips.”
User Reserach
Interviewed 5 fitness beginners to uncover motivational triggers.
Competitive Audit
Reviewed 3 apps, leading to a 50% reduction in interface complexity.
Design Consideration
Prioritize ease of entry and emotional uplift over intensity or gamification.
Behavioral Framework
Model Used
Hook Model — Trigger, Action, Reward, Investment.
Applied Features
- Trigger: Geolocation-based class reminders
- Action: 1-tap workout start
- Reward: Vibration + streak tracker
- Investment: Custom plan creation
Design Consideration
Build flow around fast actions, subtle rewards, and habit-forming loops.
Rapid Iterations
Motivation
Removed social features to focus on core value.
Behaviour
Completes weekly transactions, checks wallet balances, and uses mobile biometric login.
Pain Points
Gets frustrated by unclear flows and delayed transfer confirmations.
Design Consideration
Needs a 3-step transaction process, live status updates, and a clear wallet view.
Conclusion
Designing Gravii reinforced the impact of simple, behavior-driven UX in building lasting habits. By focusing on clarity, quick wins, and emotional rewards, I created an MVP that not only delivered results but also resonated with real users. Moving forward, I plan to enhance engagement through animated micro-rewards and AI-powered personalization.
© 2025 – Yara Ghadeer
Creating design strategies rooted in empathy and insight.
YARA GHADEER
About
Resume
Book a call
gravii
From Dropout to Dedication: How Gravii Reinvented Fitness Routines
Responsive Web ◇ Optimized Mobile Experience
2025
Gravii is a fitness platform that turns inconsistency into commitment. It uses behavioral psychology and a user-friendly interface to make planning easy and guide newcomers in building habits.
Role
Product Designer
COMPANY SIZE
1,00+
Timeframe
3 months
Team
Product Manager
Software Engineers (2)
Overview
Gravii addresses a key issue: 60% of gym-goers quit in three months. Unlike competitors with cluttered UIs, Gravii focuses on a lightweight, habit-driven approach—emphasizing ease, excitement, and progress. This MVP was delivered in three months, turning feature sketches into a test-ready product.
Goal
- Replace paper planners with digital fitness structure
- Boost user retention and habit formation
- Design an intuitive app that encourages action, not guilt
- Deliver a lean, testable MVP within 3 months
Methods & Impact
We followed a Lean UX approach to rapidly validate concepts and align with user behavior. Leveraging the Double Diamond and HEART frameworks, we blended strategic research with lightweight prototyping to drive focused outcomes.
+88%
Task success
+45%
Operational efficiency
+78%
Onboarding completion
$1.6M
Inefficiencies uncovered
This project emphasized the power of outcome-driven design, showing how fast, focused validation can produce measurable gains. Looking ahead, we plan to integrate AI-driven analytics and mobile-first enhancements to elevate personalization and performance.
Design Process
Discovery
Insight
“I need excitement, not guilt-trips.”
User Reserach
Interviewed 5 fitness beginners to uncover motivational triggers.
Competitive Audit
Reviewed 3 apps, leading to a 50% reduction in interface complexity.
Design Consideration
Prioritize ease of entry and emotional uplift over intensity or gamification.
Behavioral Framework
Model Used
Hook Model — Trigger, Action, Reward, Investment.
Applied Features
- Trigger: Geolocation-based class reminders
- Action: 1-tap workout start
- Reward: Vibration + streak tracker
- Investment: Custom plan creation
Design Consideration
Build flow around fast actions, subtle rewards, and habit-forming loops.
Rapid Iterations
Motivation
Removed social features to focus on core value.
Behaviour
Completes weekly transactions, checks wallet balances, and uses mobile biometric login.
Pain Points
Gets frustrated by unclear flows and delayed transfer confirmations.
Design Consideration
Needs a 3-step transaction process, live status updates, and a clear wallet view.
Conclusion
Designing Gravii reinforced the impact of simple, behavior-driven UX in building lasting habits. By focusing on clarity, quick wins, and emotional rewards, I created an MVP that not only delivered results but also resonated with real users. Moving forward, I plan to enhance engagement through animated micro-rewards and AI-powered personalization.
Let's connect
Open to new projects, collaborations, and conversations.
Book a call
YARA GHADEER
About
Resume
Contact
© 2025 – Yara Ghadeer
Creating design strategies rooted in empathy and insight.
YARA GHADEER
About
Resume
Book a call
gravii
From Dropout to Dedication: How Gravii Reinvented Fitness Routines
Responsive Web ◇ Optimized Mobile Experience
2025
Gravii is a fitness platform that turns inconsistency into commitment. It uses behavioral psychology and a user-friendly interface to make planning easy and guide newcomers in building habits.
Role
Product Designer
Timeframe
3 months
Team
Product Manager
Software Engineers (2)
Company size
1,00+
Overview
Gravii addresses a key issue: 60% of gym-goers quit in three months. Unlike competitors with cluttered UIs, Gravii focuses on a lightweight, habit-driven approach—emphasizing ease, excitement, and progress. This MVP was delivered in three months, turning feature sketches into a test-ready product.
Goal
- Replace paper planners with digital fitness structure
- Boost user retention and habit formation
- Design an intuitive app that encourages action, not guilt
- Deliver a lean, testable MVP within 3 months
Methods & Impact
We followed a Lean UX approach to rapidly validate concepts and align with user behavior. Leveraging the Double Diamond and HEART frameworks, we blended strategic research with lightweight prototyping to drive focused outcomes.
+88%
Task success
+45%
Operational efficiency
+78%
Onboarding completion
$1.6M
Inefficiencies uncovered
This project emphasized the power of outcome-driven design, showing how fast, focused validation can produce measurable gains. Looking ahead, we plan to integrate AI-driven analytics and mobile-first enhancements to elevate personalization and performance.
Design Process
Discovery
Insight
“I need excitement, not guilt-trips.”
User Reserach
Interviewed 5 fitness beginners to uncover motivational triggers.
Competitive Audit
Reviewed 3 apps, leading to a 50% reduction in interface complexity.
Design Consideration
Prioritize ease of entry and emotional uplift over intensity or gamification.
Behavioral Framework
Model Used
Hook Model — Trigger, Action, Reward, Investment.
Applied Features
- Trigger: Geolocation-based class reminders
- Action: 1-tap workout start
- Reward: Vibration + streak tracker
- Investment: Custom plan creation
Design Consideration
Build flow around fast actions, subtle rewards, and habit-forming loops.
Rapid Iterations
Motivation
Removed social features to focus on core value.
Behaviour
Completes weekly transactions, checks wallet balances, and uses mobile biometric login.
Pain Points
Gets frustrated by unclear flows and delayed transfer confirmations.
Design Consideration
Needs a 3-step transaction process, live status updates, and a clear wallet view.
Conclusion
Designing Gravii reinforced the impact of simple, behavior-driven UX in building lasting habits. By focusing on clarity, quick wins, and emotional rewards, I created an MVP that not only delivered results but also resonated with real users. Moving forward, I plan to enhance engagement through animated micro-rewards and AI-powered personalization.
Let's connect
Open to new projects, collaborations, and conversations.
Book a call
YARA GHADEER
About
Resume
Contact
© 2025 – Yara Ghadeer
Creating design strategies rooted in empathy and insight.