From Chaos to Control: Powering Finance Through White-Label Design
Responsive Web Dashboard ◇ Optimized Mobile Experience
2023
We created a powerful platform that simplifies financial operations, supports fiat and crypto transactions, and gives companies full branding control — ensuring a secure and seamless experience for users.
Role
Product Designer
Timeframe
3 months
Team
Product Manager | Software Engineers (2)
Company size
1,00+
Overview
PayFLEX is a scalable financial platform for Admins, Companies, and Customers. It supports fiat and crypto, allows branding, and ensures security — all in one dashboard.
Goal
We aimed to simplify financial operations, ensure brand ownership, and provide a seamless user experience while maintaining security and flexibility.
Challenge
Fintech platforms face fragmented tools and poor user experience. Admins deal with compliance, companies can't customize, and customers drop off during confusing transactions.
Solution
We created a secure, white-label dashboard with role-based UX and custom branding tools. It offers operational clarity for Admins and simplifies financial interactions for Customers.
Methods & Impact
We followed a Lean UX approach to rapidly validate concepts and align with business needs. Leveraging Double Diamond and HEART frameworks allowed us to balance user empathy with measurable success. Here’s what we achieved:
+92%
Task success
+60%
Operational efficiency
+85%
Onboarding completion
$2.1M
Inefficiencies uncovered
This project reinforced the power of outcome-driven design and highlighted the value of combining lightweight research with real-time validation. In future iterations, we plan to integrate AI-powered analytics and mobile-first controls to push efficiency even further.
personas
Who I was designing for
The Risk-Focused Admin
Motivation
Wants full control over roles, audits, and real-time threat monitoring from one place.
Behaviour
Logs in daily to check security activity, assign roles, and export compliance reports.
Pain Points
Switching between multiple tools slows down incident response.
Design Consideration
Needs a centralized dashboard with smart alerts and quick-access reporting tools.
The Brand-Conscious Founder
Motivation
Wants to launch fully branded user experiences quickly without dev support.
Behaviour
Manages branding, user roles, and onboarding settings via the platform weekly.
Pain Points
Customizing UI and user flows without tech support is time-consuming and clunky.
Design Consideration
Needs a no-code builder, brand presets, and streamlined permission templates.
The Risk-Focused Admin
Motivation
Wants a fast, secure, and simple way to send and receive money confidently.
Behaviour
Completes weekly transactions, checks wallet balances, and uses mobile biometric login.
Pain Points
Gets frustrated by unclear flows and delayed transfer confirmations.
Design Consideration
Needs a 3-step transaction process, live status updates, and a clear wallet view.
Design Process
Experience by role
Admin Experience
Admins faced friction from fragmented tools and slow, manual compliance tasks. We introduced a unified security console with real-time alerts, role-based access, and a custom report builder. This streamlined compliance workflows, cut incident response time by 60%, and supported over $2.8M in daily secure transactions.
Company Experience
Founders and brand managers struggled with inconsistent interfaces and tech-heavy customization. We delivered a no-code white-label studio, a theme marketplace, and templated permission controls. This allowed companies to maintain brand consistency and onboard clients 40% faster, without developer support.
Customer Experience
Users often felt lost in complex, unclear transaction flows. We designed a frictionless 3-step payment process with biometric login, real-time status updates, and a unified wallet view. The result was a 92% task success rate and a 20% increase in returning users.
Conclusion
This project successfully addressed critical pain points across Admins, Companies, and Customers. The platform achieved high adoption rates, improved operational efficiency, and delivered a seamless financial experience. The patent-pending security layer ensured robust safety while maintaining a user-friendly interface, setting a new standard for white-label fintech solutions. Moving forward, we are exploring AI-powered anomaly detection, mobile-first admin controls, and expanding crypto support.
Let's connect
Open to new projects, collaborations, and conversations.
Book a call
© 2025 – Yara Ghadeer
Creating design strategies rooted in empathy and insight.
From Chaos to Control: Powering Finance Through White-Label Design
Responsive Web Dashboard ◇ Optimized Mobile Experience
2024
We created a powerful platform that simplifies financial operations, supports fiat and crypto transactions, and gives companies full branding control — ensuring a secure and seamless experience for users.
Role
Product Designer
COMPANY SIZE
1,00+
Timeframe
3 months
Team
Product Manager
Software Engineers (2)
Overview
PayFLEX is a scalable financial platform for Admins, Companies, and Customers. It supports fiat and crypto, allows branding, and ensures security — all in one dashboard.
Goal
We aimed to simplify financial operations, ensure brand ownership, and provide a seamless user experience while maintaining security and flexibility.
Challenge
Fintech platforms face fragmented tools and poor user experience. Admins deal with compliance, companies can't customize, and customers drop off during confusing transactions.
Solution
We created a secure, white-label dashboard with role-based UX and custom branding tools. It offers operational clarity for Admins and simplifies financial interactions for Customers.
Methods & Impact
We followed a Lean UX approach to rapidly validate concepts and align with business needs. Leveraging Double Diamond and HEART frameworks allowed us to balance user empathy with measurable success. Here’s what we achieved:
+92%
Task
suceess
+60%
Operational
efficiency
+85%
Onboarding completion
$2.1M%
Inefficiencies uncovered
This project reinforced the power of outcome-driven design and highlighted the value of combining lightweight research with real-time validation. In future iterations, we plan to integrate AI-powered analytics and mobile-first controls to push efficiency even further.
personas
Who I was designing for
The Risk-Focused Admin
Motivation
Wants full control over roles, audits, and real-time threat monitoring from one place.
Behaviour
Logs in daily to check security activity, assign roles, and export compliance reports.
Pain Points
Switching between multiple tools slows down incident response.
Design Consideration
Needs a centralized dashboard with smart alerts and quick-access reporting tools.
The Brand-Conscious Founder
Motivation
Wants to launch fully branded user experiences quickly without dev support.
Behaviour
Manages branding, user roles, and onboarding settings via the platform weekly.
Pain Points
Customizing UI and user flows without tech support is time-consuming and clunky.
Design Consideration
Needs a no-code builder, brand presets, and streamlined permission templates.
The Risk-Focused Admin
Motivation
Wants a fast, secure, and simple way to send and receive money confidently.
Behaviour
Completes weekly transactions, checks wallet balances, and uses mobile biometric login.
Pain Points
Gets frustrated by unclear flows and delayed transfer confirmations.
Design Consideration
Needs a 3-step transaction process, live status updates, and a clear wallet view.
Design Process
Experience by role
Admin Experience
Admins faced friction from fragmented tools and slow, manual compliance tasks. We introduced a unified security console with real-time alerts, role-based access, and a custom report builder. This streamlined compliance workflows, cut incident response time by 60%, and supported over $2.8M in daily secure transactions.
Company Experience
Founders and brand managers struggled with inconsistent interfaces and tech-heavy customization. We delivered a no-code white-label studio, a theme marketplace, and templated permission controls. This allowed companies to maintain brand consistency and onboard clients 40% faster, without developer support.
Customer Experience
Users often felt lost in complex, unclear transaction flows. We designed a frictionless 3-step payment process with biometric login, real-time status updates, and a unified wallet view. The result was a 92% task success rate and a 20% increase in returning users.
Conclusion
This project successfully addressed critical pain points across Admins, Companies, and Customers. The platform achieved high adoption rates, improved operational efficiency, and delivered a seamless financial experience. The patent-pending security layer ensured robust safety while maintaining a user-friendly interface, setting a new standard for white-label fintech solutions. Moving forward, we are exploring AI-powered anomaly detection, mobile-first admin controls, and expanding crypto support.
Let's connect
Open to new projects, collaborations, and conversations.
Book a call
© 2025 – Yara Ghadeer
Creating design strategies rooted in empathy and insight.
From Chaos to Control: Powering Finance Through White-Label Design
Responsive Web Dashboard ◇ Optimized Mobile Experience
2024
We created a powerful platform that simplifies financial operations, supports fiat and crypto transactions, and gives companies full branding control — ensuring a secure and seamless experience for users.
Role
Product Designer
Timeframe
3 months
Team
Product Manager
Software Engineers (2)
Company size
100+
Overview
PayFLEX is a scalable financial platform for Admins, Companies, and Customers. It supports fiat and crypto, allows branding, and ensures security — all in one dashboard.
Goal
We aimed to simplify financial operations, ensure brand ownership, and provide a seamless user experience while maintaining security and flexibility.
Challenge
Fintech platforms face fragmented tools and poor user experience. Admins deal with compliance, companies can't customize, and customers drop off during confusing transactions.
Solution
We created a secure, white-label dashboard with role-based UX and custom branding tools. It offers operational clarity for Admins and simplifies financial interactions for Customers.
Methods & Impact
We followed a Lean UX approach to rapidly validate concepts and align with business needs. Leveraging Double Diamond and HEART frameworks allowed us to balance user empathy with measurable success. Here’s what we achieved:
+92%
Task success
+60%
Operational efficiency
+85%
Onboarding completion
$2.1M%
Inefficiencies uncovered
This project reinforced the power of outcome-driven design and highlighted the value of combining lightweight research with real-time validation. In future iterations, we plan to integrate AI-powered analytics and mobile-first controls to push efficiency even further.
personas
Who I was designing for
The Risk-Focused Admin
Motivation
Wants full control over roles, audits, and real-time threat monitoring from one place.
Behaviour
Logs in daily to check security activity, assign roles, and export compliance reports.
Pain Points
Switching between multiple tools slows down incident response.
Design Consideration
Needs a centralized dashboard with smart alerts and quick-access reporting tools.
The Brand-Conscious Founder
Motivation
Wants to launch fully branded user experiences quickly without dev support.
Behaviour
Manages branding, user roles, and onboarding settings via the platform weekly.
Pain Points
Customizing UI and user flows without tech support is time-consuming and clunky.
Design Consideration
Needs a no-code builder, brand presets, and streamlined permission templates.
The Risk-Focused Admin
Motivation
Wants a fast, secure, and simple way to send and receive money confidently.
Behaviour
Completes weekly transactions, checks wallet balances, and uses mobile biometric login.
Pain Points
Gets frustrated by unclear flows and delayed transfer confirmations.
Design Consideration
Needs a 3-step transaction process, live status updates, and a clear wallet view.
Design Process
Experience by role
Admin Experience
Admins faced friction from fragmented tools and slow, manual compliance tasks. We introduced a unified security console with real-time alerts, role-based access, and a custom report builder. This streamlined compliance workflows, cut incident response time by 60%, and supported over $2.8M in daily secure transactions.
Company Experience
Founders and brand managers struggled with inconsistent interfaces and tech-heavy customization. We delivered a no-code white-label studio, a theme marketplace, and templated permission controls. This allowed companies to maintain brand consistency and onboard clients 40% faster, without developer support.
Customer Experience
Users often felt lost in complex, unclear transaction flows. We designed a frictionless 3-step payment process with biometric login, real-time status updates, and a unified wallet view. The result was a 92% task success rate and a 20% increase in returning users.
Conclusion
This project successfully addressed critical pain points across Admins, Companies, and Customers. The platform achieved high adoption rates, improved operational efficiency, and delivered a seamless financial experience. The patent-pending security layer ensured robust safety while maintaining a user-friendly interface, setting a new standard for white-label fintech solutions. Moving forward, we are exploring AI-powered anomaly detection, mobile-first admin controls, and expanding crypto support.
Let's connect
Open to new projects, collaborations, and conversations.
Book a call
© 2025 – Yara Ghadeer
Creating design strategies rooted in empathy and insight.